We had to curate a public pop-up exhibition or an event with a focus on identifying and attracting a specific audience for which we created an online event - Closed Eyes Collection.
We intended to create an online gallery with submission of closed eyes photography from the public. The project was meant to challenge popular “art projects” on Instagram when we noticed our initial idea of collecting closed up photos of eyes has been done multiple times. The Instagram profile was later converted to a business profile as I was then able to specify the category of the page with longer description.
The first approach to have people participate was to have people use the hashtag #closedeyescollection to be a part of this online event, as well as follow independent photographers and informing them about our intentions through direct messages. I later reorganized the page by following more official art and photography pages in hopes of getting recommended to their followers as well. Although the number of followers to our page did increase quicker after that, none of them actually took part in the event (edit: later on we had one DM participant). The photos that are currently on the page were from acquaintances whom I directly contacted and invited to be part of our online project.
Although the event did not go as well as we hoped, it did in some ways prepare us for the planning of the exhibition which required communicating a lot with others on the ideas and the organization of the exhibition.
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